The following quote from the post by MB says it all:
While I do think that the good guys tend to be "meeker" (maybe "nicer" or "more honest" would be better words) than the bad guys, I also think there is a huge underlying problem that will be difficult to overcome no matter how fierce the good guys decide to be: the good guys are the ones with the bad news. It's the bad guys--the ones who want to continue business as usual--who have a message of "good" news. It's to the bad guys' advantage to run around telling folks that everything will be fine, fine, fine, and they don't have to change a thing. We, on the other hand, have the wonderful job of telling people that things will be very bad indeed and possibly even horrific unless we all start making some very large, serious, and probably painful changes ASAP. Guess which message most people would rather hear.
Can you see the problem? The gas industry in the Hunter Valley talks about progress, jobs, coal seam methane as a solution to climate change and we worry about fresh water and air contamination. Overseas experience shows that we are right but who wants to hear?